BLUE RIDGE - BRAND IDENTITY
The challenge was to shift the Blue Ridge denim label of WE Fashion into a strong denim brand with it’s own clear identity.
Based on the modern and clean signature of WE Fashion, we positioned Blue Ridge
as the modern metropolitan denim brand with a dressed up signature: "DRESS CODE DENIM".
Inspired by the Blue Ridge Mountains, I added a neon blue colour
to add modernity and cleanness to all brand expressions.
Work tasks
Brand strategy & concept
Creative direction
Art direction photography
Photography by Philippe Vogelenzang
Stills photography by Wes Cremer
Identity design by Joachim Baan
Copy by Emma Vans-Colina
